Total HD Disc: Warner Bros. to sell hybrid DVDs in the market
The Time Warner division Warner Bros. has said that they would introduce a high definition DVD disc that can hold films and TV shows in rival and incompatible formats.
The company claims that they have developed a “Total HD Disc” which would solve their problem of choosing between the rivals HD DVD and Blu-Ray format.
Sony is the driving force behind Blu-Ray format while Toshiba is developing and promoting the HD DVD format.
Both the media requires their own players which are totally incompatible with each other. This new media from Warner would solve the problem for the customers who can buy a single DVD which would work on both the players.
Ron Sanders, President of Warner Home Video said in a statement: “The Total High-Definition Disc allows consumers to fully embrace high-definition viewing. Warner Bros. was a force in creating the current market dominance of the standard DVD, and we hope that THD will make it easier for the average consumer to enjoy this next level of technology.”
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